HIFLOW
BRIEF:
HiFlow is an amazing Australian success story. The business was launched in 2007 by Brett Saunders – a Brisbane-based air-conditioning tradesman with exceptional talent and a bucket load of determination. It took Brett less than 10 years to grow HiFlow from a one-man local operation into one of his industry’s leading service providers.
When Focused Marketing was introduced to the business Brett employed more than 100 staff and was busy expanding into every corner of Australia.
Solution:
HiFlow’s new logo needed to be instantly recognisable. It had to communicate the core business proposition while also lending itself to a wide range of marketing channels.
Outcome:
We presented a neutral font, simplified the wording and integrated HiFlow’s most recognisable brand image with a the three-airwave symbol. Placing the symbol inside the letter O described HiFlow’s key area of expertise; controlling air in enclosed spaces.
