Canvas3 is a social justice innovator driving change in the health, justice and education sector, helping Aboriginal and Torres Strait Islanders to reintegrate into society after being part of the penitentiary system.

They address workforce capability and people solutions through a holistic approach, recognising the role of community and social responsibility in shaping culture and purpose. Their focus areas include the Aboriginal and Torres Strait Islander and diversity sectors, particularly across the key social determinants of health, justice and education.

Focused Marketing was engaged to develop a comprehensive digital marketing strategy for Canvas3 that considered competitor analysis, points of difference, market position, messaging, brand personality, PR, advertising, social media, website and marketing collateral.

We relished the opportunity to help Canvas3 define their brand identity and communicate the positive impact they are having in the community.

In the branding and strategy workshops we identified their brand message and provided clarity around messaging. We then tied the brand’s colour palette to the Aboriginal artwork in their logo – painted by one of the founders – and incorporated this design into all marketing assets including business cards, email signature, letter head, PowerPoint presentations and a tender template.