Whether you’re launching a new brand or refreshing an existing one, building a strong online presence is essential to growing your business. But where do you start? The digital landscape can feel overwhelming, especially when your time, resources and attention are...
/ Caitlin Dillon
Caitlin is an experienced brand, marketing, and communications professional. She has worked in a broad range of industries that make her particularly well suited to consulting, assisting companies to grow and feel proud of their work. She has a passion for clear vision and positioning, consistent branding and messaging and great communication across all levels of an organisation; always aligned with business strategy and objectives. Creative, practical and hands on, Caitlin has delivered projects as varied as global re-branding and positioning, sponsorships, strategic partnerships, thought leadership, facilities branding, employer branding, large-scale events and integration and change communications. Caitlin is a globe trotter, lover of art and a passionate cook. She has lived in 11 cities, always finding, and exploring the local galleries and foodie markets.
Website developer vs marketing agency: Which is best for your website development?
My practical mind has me thinking about why, for many, the process of building or refreshing a website feels like a mysterious art, filled with jargon, complex terminology, and a sense of uncertainty. I have met business owners who put it in the 'too hard' basket year...
Your new colleague is here to stay – avoid these common Chat GPT mistakes for better collaboration
It’s everywhere we turn. Schools, universities, workplaces, your neighbour, are freaking out about what its rapid progress will mean. And, if you’re anything like me, conversations about ChatGPT progress almost as fast as the uptake of its platform in December 2022....