by fmadmin | Aug 14, 2024
A five step process to positioning your brand
This professional branding and marketing session provides you with guidance and tips on how to position your brand and stand out from the crowd. It follows a five step process enabling you to clearly articulate what you do, who your target audience is and ultimately improve confidence and sales conversations.
In this webinar Caitlin will help you:
- Learn how to focus on your brand position, enabling you to discover your ‘win zone’.
- Discover how to clearly articulate what you do
- Explore the value of your brand positioning
20 minutes
Caitlin is an experienced brand, marketing, and communications professional. She has worked in a broad range of industries that make her particularly well suited to consulting, assisting companies to grow and feel proud of their work.
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by fmadmin | Aug 14, 2024
Helping you decide if a rebrand or brand refresh is necessary, and how it can benefit your business
Are you considering a rebrand and wondering how to kickstart the process? Or want advice on what it entails? Rebranding can be great for your company in a number of ways.
Join this lively and informative webinar to discover:
- What is the difference between a rebrand and a refresh?
- The key reasons and trigger points which determine why you may need to refresh or rebrand
- How your company could benefit from this creative and exciting process
- The actionable steps your company should take in kickstarting a rebranding project.
We also give a brief overview of the process before, during and after a rebrand or refresh and the factors to consider before beginning such a change.
30 minutes
Caitlin is an experienced brand, marketing, and communications professional. She has worked in a broad range of industries that make her particularly well suited to consulting, assisting companies to grow and feel proud of their work.
Want to hear about our free webinars?
by fmadmin | Apr 13, 2024
Established in 2008, Trojan’s Trek is a not-for-profit organisation that facilitates self-discovery experiences for veterans and first responders transitioning post service. Over six days, while camping in peaceful bushland, participants learn tools and techniques to adjust their thinking and behaviour, improve their relationships, build self-esteem, and rediscover their purpose.
Their team came to Focused Marketing to redesign their logo and branding, with the intention of growing their corporate partnerships and sponsorship funding.
Focused Marketing facilitated a brand discovery workshop with key stakeholders to gain an in-depth understanding of the organisation.
Incorporating the key insights from this workshop, we developed a new logo and brand identity symbolic of the personal journey participants experience and challenges they overcome.
The depiction of a path winding through mountainous terrain, accompanied by a fresh colour palette, not only mirrors the natural environment but also symbolises the support and guidance provided by Trojan’s Trek.
Trojan’s Trek is now equipped with a professional corporate brand identity allowing them to have meaningful conversations and foster new relationships with corporate partners.
Securing long term partnerships and funding will ensure Trojan’s Trek is well positioned to support those in need well into the future. It was such a pleasure working with the team and for such an important cause.
It was fantastic working with the whole Focused Marketing Australia team on this. Caitlin and Kelsey were really supportive and creative to help us tell our story, honour the past and create a new feel for our charity. ThankName Goes HereTim Keefe you!
Director, Trojan's Trek
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by fmadmin | Dec 12, 2023
LOGO BRAND IDENTITY | STYLE GUIDE | WEB DESIGN DEVELOPMENT | GRAPHIC DESIGN | COPYWRITING | MARKETING ASSETS
HSB Resources started in 2021 to offer safety resources and solutions primarily to the oil and gas sector, and has since grown rapidly, expanding across other sectors.
The team initially came to us to discuss launching some new services, capability statements and content marketing. After some discussion, we decided to start with a brand refresh and new website to really set them up for success and support the growth they were experiencing.
Focused Marketing started with an in-depth brand discovery workshop to truly get to know the business. While retaining their maroon primary colour, we refreshed the brand identity and created a new icon. We extended the colour palette and developed clear brand guidelines to support consistency as they grow.
The new icon is a shield shape that also encompasses tick symbols and the letter H, connecting HSB with safety and compliance.
We also worked with HSB to update the tagline and key messaging, which set the tone for a new website that now showcases their expanded offering. We built a flexible, easy-to-use new WordPress website that can also grow with them.
What began as a conversation around content marketing evolved into a full brand transformation. HSB are delighted with their new look and feel, which is versatile for use across all their applications, from digital to documentation and high vis work wear. The new brand is future-proof, giving them a professional edge to move forward and grow their business.
The revamped website is a dynamic platform that can grow with them as well as announcing their new cohesive brand identity and their extended service offering, whilst truly reflecting their values and vision.
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by fmadmin | May 30, 2023
First Aid and Fire are a passionate team of knowledgeable certified trainers, who combine lived experience and expertise to deliver engaging first aid courses and safety certification. After almost 10 years in business, they were ready to grow.
To set themselves up for this next phase, they came to Focused Marketing to help them find their brand voice and polish their brand identity. Like many small businesses they were so close to their work that it was hard to see it from an outsider’s perspective, and they needed support to work on their brand positioning. They had struggled to create a tagline that suited their mission and articulated their services in a succinct, engaging way. Their logo was very literal and difficult to use across their channels, so they were keen on refreshing their look and feel.
Focused Marketing undertook a brand workshop to understand the business and help them articulate their vision. We started with a brand refresh that included a refresh of their visual identity with a modern and professional look and feel. We incorporated universally recognised symbols and united them to create a clear visual representation of the business. We adjusted the original core industry colours to cooler tones, and accompanied it with fresh imagery and typography.
In line with information from their workshop, we updated the tagline from “Be emergency ready” to “Empowering everyday heroes”, which captures their passion for their work and commitment to instilling both competence and confidence through their specialised courses. We also updated their key messaging, social media channels and developed new business cards, pull-up banners and uniforms for the hands-on team.
First Aid and Fire’s new brand has been rolled out across their incumbent digital platforms and we have set them up with a suite of tools and resources to manage their own marketing, such as templates and social media training.
They are immensely proud of their new look and feel. We look forward to continuing to work with them over time to rollout further marketing initiatives, tools and updates that will likely include a new website amongst other activities.
Focused Marketing are phenomenal, passionate, and go the extra mile. They really care about their clients and I cannot endorse them enough! They have really transformed my business in the best way possible.
Principal Trainer, First Aid & Fire
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