First Aid and Fire are a passionate team of knowledgeable certified trainers, who combine lived experience and expertise to deliver engaging first aid courses and safety certification. After almost 10 years in business, they were ready to grow.

To set themselves up for this next phase, they came to Focused Marketing to help them find their brand voice and polish their brand identity. Like many small businesses they were so close to their work that it was hard to see it from an outsider’s perspective, and they needed support to work on their brand positioning. They had struggled to create a tagline that suited their mission and articulated their services in a succinct, engaging way. Their logo was very literal and difficult to use across their channels, so they were keen on refreshing their look and feel.

Focused Marketing undertook a brand workshop to understand the business and help them articulate their vision. We started with a brand refresh that included a refresh of their visual identity with a modern and professional look and feel. We incorporated universally recognised symbols and united them to create a clear visual representation of the business.  We adjusted the original core industry colours to cooler tones, and accompanied it with fresh imagery and typography.

In line with information from their workshop, we updated the tagline from “Be emergency ready” to “Empowering everyday heroes”, which captures their passion for their work and commitment to instilling both competence and confidence through their specialised courses. We also updated their key messaging, social media channels and developed new business cards, pull-up banners and uniforms for the hands-on team.

Founded by HR executive and thought leader, Sonia La Penna, HR Synergy Consulting are Brisbane-based HR advisors.

Sonia’s personal profile is strong and we aimed to use this to leverage her company brand, while communicating their core values of being professional, clear and thorough in their advice. HR Synergy Consulting had an existing website but it didn’t deliver on these core brand promises. There was also no logo or consistent branding in place.

Focused Marketing was tasked with implementing a complete new brand including a style guide and new website.

We took onboard Sonia’s preferences for a logo and brand that was stylish, clean and minimal, utilising lots of white space and minimal “pops” of colour.

Sonia had expressed her liking of monogram style logos. While we initially experimented with the letters “HRSC”, these letterforms didn’t complement each other well so a new approach was required. We eventually decided to work with the letters “S” and “C” for “Synergy” and “Consulting”, as these letters could be elegantly combined to create a flowing monogram logo that embodies the synergy aspect of the brand.