First Aid & Fire

First Aid & Fire

First Aid & Fire

BRIEF:

First Aid and Fire are a passionate team of knowledgeable certified trainers, who combine lived experience and expertise to deliver engaging first aid courses and safety certification. After almost 10 years in business, they were ready to grow.

To set themselves up for this next phase, they came to Focused Marketing to help them find their brand voice and polish their brand identity. Like many small businesses they were so close to their work that it was hard to see it from an outsider’s perspective, and they needed support to work on their brand positioning. They had struggled to create a tagline that suited their mission and articulated their services in a succinct, engaging way. Their logo was very literal and difficult to use across their channels, so they were keen on refreshing their look and feel.

Solution:

Focused Marketing undertook a brand workshop to understand the business and help them articulate their vision. We started with a brand refresh that included a refresh of their visual identity with a modern and professional look and feel. We incorporated universally recognised symbols and united them to create a clear visual representation of the business.  We adjusted the original core industry colours to cooler tones, and accompanied it with fresh imagery and typography.

In line with information from their workshop, we updated the tagline from “Be emergency ready” to “Empowering everyday heroes”, which captures their passion for their work and commitment to instilling both competence and confidence through their specialised courses. We also updated their key messaging, social media channels and developed new business cards, pull-up banners and uniforms for the hands-on team.

Outcome:

First Aid and Fire’s new brand has been rolled out across their incumbent digital platforms and we have set them up with a suite of tools and resources to manage their own marketing, such as templates and social media training.

They are immensely proud of their new look and feel. We look forward to continuing to work with them over time to rollout further marketing initiatives, tools and updates that will likely include a new website amongst other activities.

Focused Marketing are phenomenal, passionate, and go the extra mile. They really care about their clients and I cannot endorse them enough! They have really transformed my business in the best way possible.

Tony Holt

Principal Trainer, First Aid & Fire

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Are you looking for help with your brand and marketing?

Submission management the winning formula webinar

Submission management the winning formula webinar

During Kerri’s career as a Tender, Brand and Marketing Specialist, she has helped win more than $15 billion worth of tenders on projects including: the $800 million South Road Superway in Adelaide; the $1.3 billion Regional Rail Link in Melbourne; and the $600 million...

Winning at grants tenders awards

Winning at grants tenders awards

During Kerri’s career as a Tender, Brand and Marketing Specialist, she has helped win more than $15 billion worth of tenders on projects including: the $800 million South Road Superway in Adelaide; the $1.3 billion Regional Rail Link in Melbourne; and the $600 million...

Communicating your why webinar

Communicating your why webinar

This professional communication and marketing session provides you with guidance and tips on how to discover your business’ value proposition and communicate this effectively to clients. During Casey’s career as a Communications Specialist, she has worked with clients...

GreenPlus

GreenPlus

GreenPlus

BRIEF:

GreenPlus’ high-tech smart farming solutions solve the biggest economic, environmental, and societal challenges associated with traditional produce production.

Operating since 1997, GreenPlus have seen wide success in the Korean market. With the launch of GreenPlus in Australia, the company required an uplift of their visual identity to promote a clear and consistent brand image in a new market.

They also needed to establish their local presence within the horticultural industry and online.

Solution:

Focused Marketing undertook a brand refresh that included a refresh of their visual identity. Their brand messaging also needed to be adapted to suit a local audience.

Their visual identity was modernised with a brighter, more refined colour palette, reworked logo, and fresh imagery and typography.

We established new social channels and developed a new website, print collateral and exhibition stands to support their launch into Australia.

Outcome:

GreenPlus’ new brand was revealed at national horticulture conferences across Australia, with an aligned identity and messaging that clearly communicated their offering.

In addition, GreenPlus Australia won a pitch to their Korean subsidiary to implement the new brand identity globally.

Over the last 6 months, we have achieved significant growth in brand awareness and engagement across various online platforms including LinkedIn.

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Are you looking for help with your brand and marketing?

Building a new website – website developer or marketing agency?

Building a new website – website developer or marketing agency?

10 factors to consider when deciding who will build your website So, you need a new website. Maybe you’re considering hiring a web developer, or perhaps you’re eager to invest in a full-service marketing agency. An online presence is non-negotiable for any business,...

Top 10 tips to celebrate 10 years of Canva

Top 10 tips to celebrate 10 years of Canva

In honour of 10 years of everyone’s favourite accessible design platform, we’re sharing our top 10 tips and tricks for non-designers. Canva’s simplicity, affordability and ease of use makes it an excellent tool in the belt for business marketing. However, many users...

4 reasons you need brand guidelines

4 reasons you need brand guidelines

A clear and consistent visual identity is essential to the success of any thriving business. Your visual identity communicates your brand personality, sets you apart from competitors, makes your product or service recognisable, and establishes professionalism and...

5 reasons you need a graphic designer

5 reasons you need a graphic designer

We get it – when it comes to graphic design, it can sometimes seem like one of those things where you can cut corners. Your friend’s neighbour’s son might say he’s pretty nifty and offer to whip you up a logo in Powerpoint. Or you might be lured in by one of those...

OPEC Systems

OPEC Systems

OPEC Systems

BRAND MANAGEMENT | COPYWRITING | GRAPHIC DESIGN

BRIEF:

OPEC Systems engaged us to develop creative concepts and produce a series of brochures which would showcase its oil pollution and environmental control solutions to potential public and private sector clients.

Operating across the defence, industrial and marine sectors, they sought impactful marketing materials which would effectively communicate the broad and dynamic nature of its product offering whilst maintaining technical integrity in an industry where innovation in such solutions of this nature are particularly valuable.

Outcome:

We delivered a suite of materials for OPEC Systems, utilising a clean professional look in conjunction with infographics and photography. The infographics, in particular, enabled OPEC to showcase and illustrate the real-world capabilities of its high specification products.

We went to great lengths to provide brand consistency and a seamless look and feel across the entire suite of printed materials, despite the fact each brochure was produced at a different time and for a different audience.

ARAMA

ARAMA

ARAMA

BRIEF:

The Australian Resident Accommodation Managers Association (ARAMA) serves as the peak industry membership body for Management and Letting Rights (MLR) in Australia.

Positioned as the voice for the Management Rights industry, ARAMA plays a pivotal role in influencing decisions that have a lasting impact on policy and legislation. Seeking to enhance their brand and website and needing general marketing support, they approached Focused Marketing with a desire for a more cohesive and structured marketing approach.

Solution:

Focused Marketing developed a comprehensive solution including refining the visual identity, redeveloping the website, writing new messaging, and creating an overarching marketing plan.

This kicked off with a brand workshop to explore ARAMA’s unique market positioning, resulting in the creation of a positioning statement, compelling value proposition, and key messages including taglines, boilerplates, and elevator pitches. These outcomes served as the foundation for updating ARAMA’s website content, ensuring a cohesive and impactful online presence aligned with the refined brand identity.

Outcome:

ARAMA can now take pride in a strengthened and cohesive brand presence that communicates its unique standing in the Management and Letting Rights industry.

The updated brand guidelines, website, social media templates, and new brand collateral promote clear and consistent communication across all touchpoints, collectively contributing to a professional and unified image for ARAMA.

Focused Marketing’s holistic approach has revitalized ARAMA’s brand and equipped them with essential tools and strategies for sustained success in their industry.

We started work with Focused Marketing to update our website about a year ago, and they are now an invaluable extension of our team. They oversee all our digital marketing, social media and graphic design – they are the keepers of our brand. Since working with Focused, they have helped us run our annual awards event, recreated, and improved all our collateral and communications. They constantly add value to our operations with new marketing initiatives and this has directly grown our followers and membership base.

Trevor Rawnsley

CEO, ARAMA

MAKE IT HAPPEN

Are you looking for help with your brand and marketing?

Submission management the winning formula webinar

Submission management the winning formula webinar

During Kerri’s career as a Tender, Brand and Marketing Specialist, she has helped win more than $15 billion worth of tenders on projects including: the $800 million South Road Superway in Adelaide; the $1.3 billion Regional Rail Link in Melbourne; and the $600 million...

Winning at grants tenders awards

Winning at grants tenders awards

During Kerri’s career as a Tender, Brand and Marketing Specialist, she has helped win more than $15 billion worth of tenders on projects including: the $800 million South Road Superway in Adelaide; the $1.3 billion Regional Rail Link in Melbourne; and the $600 million...

Communicating your why webinar

Communicating your why webinar

This professional communication and marketing session provides you with guidance and tips on how to discover your business’ value proposition and communicate this effectively to clients. During Casey’s career as a Communications Specialist, she has worked with clients...

HIFLOW

HIFLOW

HIFLOW

Logo Design | Training | Tender Templates | Marketing Assets | Business Cards

BRIEF:

HiFlow is an amazing Australian success story. The business was launched in 2007 by Brett Saunders – a Brisbane-based air-conditioning tradesman with exceptional talent and a bucket load of determination. It took Brett less than 10 years to grow HiFlow from a one-man local operation into one of his industry’s leading service providers.

When Focused Marketing was introduced to the business Brett employed more than 100 staff and was busy expanding into every corner of Australia.

Solution:

HiFlow’s new logo needed to be instantly recognisable. It had to communicate the core business proposition while also lending itself to a wide range of marketing channels.

Outcome:

We presented a neutral font, simplified the wording and integrated HiFlow’s most recognisable brand image with a the three-airwave symbol. Placing the symbol inside the letter O described HiFlow’s key area of expertise; controlling air in enclosed spaces.