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Eyes down for a full house. Welcome to the ChatGPT bingo hall where buzzwords and clichés are the go, and big prizes await the first lucky participant to fill their card. All you’ll need are excellent concentration skills and the ability to discern the real thing from...

Discover how to connect with your audience in 7 seconds or less. Yes, you read it correctly. A common misconception is that people read everything on your website but unfortunately, no matter how good it is, people simply do not. A website user, as opposed to a...

It’s 2025. You’ve celebrated dozens of career milestones, gained decades of wisdom, eavesdropped on your fair share of office gossip about Tina’s personal life and endured endless Teams meetings. You have achieved so much in your 5, no 10, sorry, 25 years… wait, how...

Ah yes. January. We’ve been expecting you. January, you really are the Monday of months. You’ve taken away from us those blissful alarm clock-free mornings and the daily blank canvas where anything seemed entirely possible. And don’t think we haven’t seen you slowly...

My practical mind has me thinking about why, for many, the process of building or refreshing a website feels like a mysterious art, filled with jargon, complex terminology, and a sense of uncertainty. I have met business owners who put it in the 'too hard' basket year...

Comments are often an afterthought when growing your social media community, but they’re an amazing tool to build engagement for both personal and business pages. Many social media users refer to comments to gauge others’ reactions. At times, the comments section can...

Five simple ways to promote your business and inspire others to do the same. When investing in business development, many brands fail to use the resources they already have, especially your team! To drive awareness and promote your brand in a highly competitive...

Amplify your marketing strategy with these simple yet effective marketing tactics from the Barbie movie campaign. Barbie is officially the biggest movie of the year, bringing in a staggering $162m in America and over $330m worldwide in its opening weekend, according...

It’s everywhere we turn. Schools, universities, workplaces, your neighbour, are freaking out about what its rapid progress will mean. And, if you’re anything like me, conversations about ChatGPT progress almost as fast as the uptake of its platform in December 2022....

Increase organic traffic to your website through search engine optimisation Did you know… 68% of online experiences begin with a search engine (BrightEdge) So, search engine optimisation is important then, right? The challenge is that most businesses struggle to...

A clear and consistent visual identity is essential to the success of any thriving business. Your visual identity communicates your brand personality, sets you apart from competitors, makes your product or service recognisable, and establishes professionalism and...

We get it – when it comes to graphic design, it can sometimes seem like one of those things where you can cut corners. Your friend’s neighbour’s son might say he’s pretty nifty and offer to whip you up a logo in Powerpoint. Or you might be lured in by one of those...