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Top 10 tips to celebrate 10 years of Canva
In honour of 10 years of everyone’s favourite accessible design platform, we’re sharing our top 10 tips and tricks for non-designers. Canva’s simplicity, affordability and ease of use makes it an excellent tool in the belt for business marketing. However, many users...
Barbie Movie Marketing Masterclass: 6 lessons we can leverage from this year’s biggest marketing campaign
Amplify your marketing strategy with these simple yet effective marketing tactics from the Barbie movie campaign. Barbie is officially the biggest movie of the year, bringing in a staggering $162m in America and over $330m worldwide in its opening weekend, according...
Happy NAIDOC Week! 5 ways to celebrate First Nations creativity in Meanjin (Brisbane)
This NAIDOC Week, we’re celebrating the history, culture, and storytelling of Aboriginal and Torres Strait Islander creatives. This year’s theme “For Our Elders” acknowledges that ‘across every generation, Elders have played, and continue to play, an important role...
Your new colleague is here to stay – avoid these common ChatGPT mistakes for better collaboration
ChatGPT is an amazing tool if used correctly ChatGPT is everywhere we turn. Schools, universities, workplaces, your neighbour, are freaking out about what its rapid progress will mean. It can be an amazing tool for providing and summarising information, but the reader...
3 insights from The Design Conference every business can embrace
We share the most impactful design themes featured at The Design Conference 2023 in Brisbane, Australia After attending The Design Conference this month for the second consecutive year, I’m excited to share my experience and key takeaways from this amazing...
4 steps to maximise your marketing budget in FY 23/24
Do you have a marketing budget and is it currently working for you? Are you finding it hard to project what you’ll need in the year ahead, or wondering what should sit within your marketing budget? We offer practical steps to forecast your best marketing budget yet. A...
Dogs in the office? Meet our Focused furry friends
Create a pet inclusive workplace: Our 5 benefits of having dogs in the office Did you know … More than two-thirds of Australian households now own a pet, with dogs accounting for 48% of these. The benefits of owning a pet are well known. But do these benefits transfer...
8 simple ways to improve your search engine optimisation (SEO) in 2023
Increase organic traffic to your website through search engine optimisation Did you know… 68% of online experiences begin with a search engine (BrightEdge) So, search engine optimisation is important then, right? The challenge is that most businesses struggle to...
4 reasons you need brand guidelines
A clear and consistent visual identity is essential to the success of any thriving business. Your visual identity communicates your brand personality, sets you apart from competitors, makes your product or service recognisable, and establishes professionalism and...
From brainstorm to brand: create a business name that works for you
Your business name is the first thing people will notice about your brand, and the foundation upon which your brand identity is built, so it’s crucial to choose a name that makes a strong first impression. A great business name can help you: stand out from the...
5 reasons you need a graphic designer
We get it – when it comes to graphic design, it can sometimes seem like one of those things where you can cut corners. Your friend’s neighbour’s son might say he’s pretty nifty and offer to whip you up a logo in Powerpoint. Or you might be lured in by one of those...
Creativity counts
It’s difficult to get by or get noticed in business these days without creative marketing. In our everyday lives we’re barraged with marketing, and we encounter a huge number of brands on a daily basis – both consciously and subconsciously. When we’re choosing a...
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