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Women supporting women
In honour of Women’s History Month, our team are giving a shout-out to the fearless, passionate, creative, resilient and wonderful women who inspire us. Kerri, CEO I am inspired by so many great women in my life. From friends and peers who have overcome the loss of a...
Typography – creating brand impact
Typography (noun.) the art or procedure of arranging type or processing data and printing from it. As graphic designers are taught at college, “good typography is invisible, bad typography is everywhere”. Good typography should go unnoticed and work silently for your...
B2B positioning strategy – and why you need it
For our first blog of the year let us think about marketing foundations and talk positioning. Positioning clarifies your message so that prospective customers understand you. It enables you to really think about your brand’s value and how you communicate your value to...
12 days of Christmas to set you up for success in 2021
Feel like you’ve been in fight or flight mode all year? We get it! The good news is it’s not too late for you to end the year on a positive career/business note. Follow our 12 Days of Christmas Calendar to set you up for success in 2021! 1. The work-changing...
The ghosts of campaigns past
There’s only one thing better than ogling at big brand marketing campaigns – ogling at THEMED big brand marketing campaigns! In the spirit of spooky season, we’ve rounded up some of our favourite Halloween themed campaigns. KFC Australia – Cursed Colonel In 2019, KFC...
Running a business is often more trick than treat – 3 haunting mistakes to avoid
Owning a small business is pretty scary stuff, even prior to the woes of 2020. This Halloween, we investigate the frightening risks small to medium businesses have been facing over the years and how to get your haunted house in order for 2021. 1. Not accounting for...
2020/21 Federal Budget – business winners
Overnight, the Australian Government delivered what has been deemed the ‘coronavirus budget’, the plan to salvage our economy from the trauma that was 2020. With a strong emphasis on job creation, it was unsurprising to see that small businesses were amongst the...
3 tips for new businesses to endure economic downturns
I started Focused Marketing equipped with extensive experience in tender writing and marketing gained while living in London and Sydney. What I wasn’t experienced in, was navigating the ebb and flow of running a business and at times the economic shocks that would...
Birthdays and brand ownership
This month we gave our vocal cords a work-out as we serenaded ourselves with the world’s most famous song, “Happy Birthday”, as we rung in our 14th year. Little did we realise, we narrowly skipped a hefty royalty fee! Unbeknownst to many, the “Happy Birthday” song is...
It IS easy being green!
There is no denying that the world is forever changing. With recent events and the increasingly common debates around climate change, it is hard to ignore. We see so many people making grand gestures to help the environment, but sometimes, the smallest changes can...
Where have all the words gone?
Is it just me or does it feel like words are disappearing from the web and our lives? Not only are we favouring social media that’s heavy on visuals, like Instagram and Pinterest, even social media apps like Twitter – that are all about words – are limited to 280...
The New Normal
‘The New Normal’, ‘These Unprecedented Times’, ‘Pandemic’; you know the ones. It’s those same few phrases that manage to pop up in every single conversation, completely taking over the global discourse. If I hear any of them one more time, I might just launch a...
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