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March newsletter: Focusing beyond Covid-19
Are your ducks in a row? When there is so much in this world that we can’t control, how about we focus on the things we can control. If you are a business owner or manager, our CEO, Kerri Eckart provides some tips on some easy things you can do to get some of your...
February newsletter: Focusing on our future
There is no denying that the world is forever changing. With recent events and the increasingly common debates around climate change, it is hard to ignore.We see so many people making grand gestures to help the environment, but sometimes, the smallest changes can have...
January newsletter: Focus on preparing for the new year
The time to prepare is NOW! It’s that time of year to get your kids ready for back to school, but it’s also a great time to prepare your business for the year ahead. Read how tips and tricks on how you can be new year ready with our January newsletter here
April newsletter: Focus on Easter
In the current climate, it’s easy to forget celebrating Easter. So from our family to yours, have a safe, happy and healthy Easter. Just in case you did forget, here are some fun ideas to help you take a proper break and have some downtime with your household. Read...
Tips on writing website copy
As a journalist who has written for both print publications and online content, I’ve found the difference between print and web content is actually the reader. You see a print reader is generally relaxed, sitting in a comfy chair with some spare time and less fatigued...
Setting up Teams Live for webinars
2020 has been quite a year for me. We moved back to Australia from the UK at the end of 2019, so 2020 was about settling the children in to school and then looking for work. I started work with Focused Marketing at the beginning of March. By the end of March we were...
How to tell if your website needs a revamp
We’ve all experienced that frustrating feeling of landing on a website and not being able to find the information we’re looking for. Maybe the links are broken, the content is arranged in such a way it’s impossible to find things, things are slow to load or maybe the...
Building your online community
Being heavily involved in marketing and social media, there is one sentence I hear more than any other – “how do I build my following?” Now, while I encourage people NOT to focus on the numbers, we do need to acknowledge the truth. The higher your following, the more...
Battle of ‘the burnout’
Do your symptoms include stress, fatigue, distractedness, lack of motivation and energy? Before you begin down the dangerous path of Dr Google, I encourage you to read a little further as you may simply be battling the common syndrome known as ‘burnout’. In a time...
Thin your printing costs!
Tired of high printing costs? Here are some tips of the trade to avoid the pit falls of the printing industry. The land of print can be difficult to navigate and very costly too. Below are some hints and tips about the printing industry and how you can save money for...
Is your website scaring off new clients?
It only takes 50 milliseconds for website visitors to form an opinion about your website (1). That’s 0.05 seconds for you to make an impression, and even if you do end up holding their attention, will they actually contact you? While there are many website design...
Don’t stop the comms – just make them relevant
While the world is changing and the way we do business most certainly will change for the next few months at least, it’s important for businesses to keep the communication lines open. And keep their marketing going. The only difference is make sure its relevant,...
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