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Take a closer look at your website
Most of the world, now confined to their homes, are leaning on the internet more than ever. Be it online shopping, media consumption, webinars, eLearning or business services, one thing is for certain; we are spending more time online now than ever before – where else...
Bounce rate – what does it mean for your business?
There are plenty of terms ‘bouncing’ around that may not make sense or resonate with you, but bounce rate is one you should pay attention to. What does it mean? Bounce rate is a measure of how many people visit your website and don’t interact with any aspect of the...
How can this benefit you?
Online word of mouth can be automated to link together potential and existing customers in an infinite loop of recommendation and reward with almost no effort from the marketing team. Once this function is setup the customers become your marketing team making this...
What do you mean I need to pay you, to pay you?
by Kasey Rainbow, Administration Assistant Have you ever walked into a workshop expecting knowledge, tools and insights, only to walk out with a receipt and an empty bank balance? It is something that is far too common in this day and age and I can’t help but wonder...
The 3 biggest mistakes people make when tendering
By Kerri Eckart, CEO There are several elements required to create a winning bid. Possibly the most important is getting your ducks in a row. By that I mean ensuring you have robust processes in place to increase your chances of success. A system that ensures you are...
How to know if your submission is worthy of winning?
by Kerri Eckart, CEO You’ve spent endless hours on your tender and with 24 hours until submission time, you believe you’ve given it all you’ve got. But have you? Take the time to sit down and read through your tender submission (yes, again!) whilst asking yourself...
Top 10 marketing tips that won’t blow your budget
They say you have to spend money to make money, and that’s certainly true of marketing. But if you’ve only got a small budget to market your business, these ideas can help you get the best marketing bang for your limited buck. 1. Content – create, curate, recycle I...
Where should I focus my marketing budget?
By Kerri Eckart, CEO You’ve heard it before, and we’ve said it before: You have to spend money to make money. But one of the biggest struggles we see from our clients is figuring out exactly where to spend their money to get the highest returns. Properly allocating...
Top 8 tips for developing your marketing plan
We are often asked if there is a standard template to develop a marketing plan or what is the best template to use. When it comes to developing a marketing plan, substance over form is our advice. So, before you head off to Google to find your favourite format, here...
Don’t be busy!
If I were to come into your workplace and ask the general question of “How are you?”, what do you think I would hear? Whilst Janet from HR might have my ear for 10 minutes updating me on her best friends’ nephew’s cousin, the other 99% would most likely respond...
What’s the one thing in marketing keeping business owners awake at night?
Recently, I read a comment about sleep deprivation. “Sleep deprivation is an illegal torture method outlawed by the Geneva Convention and international courts, but most of us do it to ourselves.” As business owners, we lie awake at night thinking over things we...
Looking back
We recently moved offices approximately 500m down the road to South Brisbane. It wasn’t a massive move but it did give us an opportunity to declutter ten years’ worth of nostalgia. Boy did we find some gold. My favourite was an old email that I had printed back in...
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