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Shut up and tell me what you mean
By Kerri Eckart, CEO We’ve all experienced it. Being in the position of needing to engage a service provider but when browsing around, business offerings get a little confusing. For example, moving apartments is on the horizon for me so I’ve started doing my research...
Strong foundations are the key to your marketing success
By Kerri Eckart, CEO Traditional marketing has always and still does play a very big role in your overall brand and business success. The spotlight for years has been on digital marketing, with many not realising digital is just a part of their marketing strategy....
How to utilise word of mouth marketing online
By Kerri Eckart, CEO How can you motivate your audience to do your marketing for you? Online word of mouth is a great way to share your product or service across the world with minimal effort from you. The trick with word of mouth is how you get customers to talk...
Modern Marketing for Millenials
As a Millennial I can admit I spend a pretty large chunk of my time on my phone (an average of 4 hours and 27 minutes a day to be exact), and with the average millennial checking their phone more than 100 times a day I’m not alone here. But what does this mean for...
Mum’s Wise Words
With Mother’s Day around the corner, we thought it would be the perfect opportunity to share some of the wisdom that only mums possess. Whether it be ensuring you always leave the house in clean underwear, or making sure you eat ALL the vegetables, we can all agree on...
Your Book, Your Story, Your Personal Brand
Having a strong personal brand is a part of life, whether you are aware of it or not – and it’s important! It’s something that needs to be consciously developed as ultimately, it is defining the image you are projecting. Are you a Lawyer? Builder? Nurse? Photographer?...
Stream It Like You Mean It
From the drumbeats of our ancient ancestors to today’s unlimited streaming services, music is an integral part of the human experience. There is a song for every mood, every activity, every situation and finding these songs and curated playlists is now as easy as...
Are five brains better than one?
Whether it is for a new project or to replace an exiting employee, every time you need to recruit you can spend weeks or months managing the recruitment process. Regardless if the person is a new marketing officer or communications manager, digital or online guru, PR...
Fake News
From the moment he presented himself as a candidate, US President Donald Trump has shouted about ‘Fake News’. Does it exist and what drives it? 2019 is the first year where digital marketing spend will outpace other traditional channels in broadcast and print. We...
Why A Custom Photoshoot Is Worth The Effort and Cost?
They say a picture is worth a thousand words. And they are right. There is no doubt imagery is one of the most important parts of your brand. Strong imagery instantly engages, it sets the tone for your messaging and makes a visual statement about who you are as a...
How Do You Really Know If Your Submission Is Worthy Of Winning?
You’ve spent endless hours on your tender and with 24 hours until submission time, you believe you’ve given it all you’ve got. But have you? Take the time to sit down and read through your tender submission (yes, again!) whilst asking yourself these questions: Do you...
My Life As An Intern
The fast paced atmosphere that you breath in when you walk through Focused Marketing’s white door is extremely motivating. Watching the creative, passionate and highly skilled team ‘making it happen’ (the agency’s tagline) is exciting for a student. It encourages me...
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