Discover how to connect with your audience in 7 seconds or less. Yes, you read it correctly. A common misconception is that people read everything on your website but unfortunately, no matter how good it is, people simply do not. A website user, as opposed to a...
/ Jessica Bye
Cultivating a social media community – why the comment section is an underrated tool
Comments are often an afterthought when growing your social media community, but they’re an amazing tool to build engagement for both personal and business pages. Many social media users refer to comments to gauge others’ reactions. At times, the comments section can...
Build a team of brand ambassadors
Five simple ways to promote your business and inspire others to do the same. When investing in business development, many brands fail to use the resources they already have, especially your team! To drive awareness and promote your brand in a highly competitive...
Barbie Movie Marketing Masterclass: 6 lessons we can leverage from this year’s biggest marketing campaign
Amplify your marketing strategy with these simple yet effective marketing tactics from the Barbie movie campaign. Barbie is officially the biggest movie of the year, bringing in a staggering $162m in America and over $330m worldwide in its opening weekend, according...
8 simple ways to improve your search engine optimisation (SEO)
Increase organic traffic to your website through search engine optimisation Did you know… 68% of online experiences begin with a search engine (BrightEdge) So, search engine optimisation is important then, right? The challenge is that most businesses struggle to...