/ Digital marketing
Our digital marketing services harness the power of data to create tailored strategies that effectively reach and engage your audience.
Engage with customers at the right place and time through data-driven strategies
We focus on optimising customer journeys, increasing visibility and driving conversions through a combination of automation, search engine optimisation and targeted digital campaigns. By leveraging the latest tools and insights, we help your brand stay relevant and responsive.
Looking for effective ways to reach your audience?
Tap into the platforms your customers use every day.
At Focused Marketing, we begin by getting to know your audience in great detail – who they are, what they care about and where they spend their time. We then build digital marketing strategies that speak to them across the platforms that matter most, from social media to affiliate sites and more.
Whether you’re looking to grow brand awareness, convert more leads or nurture long-term customer relationships, we bring together the tools, tactics and technologies that get you there.
Website design & development
We build high-performing, mobile-responsive websites that balance design with functionality.
Email marketing
We craft targeted email campaigns that drive engagement, build loyalty and convert.
SEO
We optimise your website to improve search rankings and drive organic traffic.
Digital marketing campaigns
From concept to delivery, we create multichannel campaigns that deliver measurable outcomes.
Social media management
From content creation to community management, we help you stay active, on-brand and relevant.
Marketing automation
Our automation solutions help you scale your marketing, nurture leads and stay connected.
Customer journeys
We map your audience’s journey and optimise every touchpoint to boost engagement and conversion.
Content marketing
We craft keyword rich content that adds value and builds genuine connections with your audience.
Campaign tracking & reporting
From clicks to conversions, we monitor campaign performance and optimise them along the way.
What do our clients say?
When we set out to completely redesign our website, we needed a partner who could help us clearly communicate not just what we do, but WHY we do it. Focused Marketing helped us articulate our deeper value proposition—something that truly set us apart. We officially launched our new site in January 2025, and it has already made a measurable impact, particularly with government and commercial stakeholders. We also partnered with Focused Marketing to develop our LinkedIn presence, which is central to our communication strategy. They’ve helped us track and grow our engagement, reach, and the quality of our network.
Focused Marketing have become embedded in our business, feeling more like an internal team member. They’re responsive, thoughtful, and proactive—and as our business evolves, so does their understanding and support. Since working with them, we’ve gone from having an amateur-looking digital presence to one that stands confidently alongside major players in the space industry. I’d confidently recommend Focused Marketing to any organisation.
My business partner and I engaged Focused Marketing when we were launching our new venture. They assisted us with everything we required including branding, website design and a change communications strategy. This allowed us to focus on servicing our clients and other areas of our business transition through this busy time. We have been thrilled with their work and continue to receive positive feedback from our clients and industry contacts. As a result we have engaged the Focused team to assist with content and social media strategy on an ongoing basis.
We have been a long term client of Focused and the team could not be more incredible. They have assisted us with numerous projects across all their services and every interaction has been professional with a fantastic product delivered. Thanks!
As a growing education and training consultancy, we understand the importance of reliable and insightful partnerships, and Focused Marketing truly exemplifies this. Working with Kerry, Caitlin, and the whole team has been transformative for us at The Queensland Institute. They consistently provide prompt and thoughtful responses, strategic insights tailored to our field, and creative design solutions that elevate our brand. Beyond that, they are always eager to connect us with broader networks and new opportunities, which adds exceptional value to our collaboration.
Focused Marketing understands the unique needs of small businesses, offering a personal touch that makes us feel fully supported and understood. We couldn’t recommend them more highly to any organization looking for a talented team genuinely committed to helping you succeed.
I just wanted to acknowledge the team for the hard work done for us. We particularly wanted to thank Cait and Jess. They’ve been incredibly wonderful, supportive and presented such beautiful work. We are an evolving organisation with perceptions of an unfunded community business changed immeasurably because of their work and that of the team!
Don’t push people to where you want to be;
meet them where they are.
Meghan Keaney Anderson
VP Marketing at Hubspot
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