Most About pages get one ironic thing wrong – they talk too much about themselves. It sounds counterintuitive. After all, it is your About page… right? But here’s the reality: when someone clicks on your About page, they’re not looking for your life story. They’re...
/ Almeera Azam
“It’s just a quick website” …The Love Actually lesson everyone forgets
If you watched Love Actually (again) over Christmas, you would remember the scene… Alan Rickman’s character pops into a department store to buy a necklace. He is already cutting it fine. He just wants to pay, wrap it up and go. Enter Mr. Bean. What follows is one of...
Make your marketing plan work harder
A simple structure to get you started Coming up to the holiday season, we know what it’s like to be scrambling to the finish line on empty tanks… and we don’t blame your marketing plans for running low on gas too. Word of mouth has been keeping you afloat and your...
Inappropriate workplace ‘slanguage’: Navigating a content landmine
If your business is trying to “slay” content marketing but ends up looking a little too “thirsty,” we need to talk. Staying relevant online isn’t just about posting regularly or nailing your hashtags, it’s about speaking the right language, and if you’re still...
Destination 2045: Queensland Tourism’s bold new chapter
The Queensland Government has released Destination 2045 – a 20-year tourism strategy designed to transform the state into Australia’s leading destination for ecotourism, events and visitor experiences. Informed by over 1,500 tourism stakeholders across the state, the...
Grant applications: granted, it’s not all about you
YOU GET A GRANT, AND YOU! AND YOU! Every reader here gets a grant! If only. The unfortunate reality is that Oprah is not here handing out grants for your projects. The truth is that grant funding is fiercely competitive and no one’s handing them out just for showing...
“It feels like I don’t even know you anymore” – Kind regards, your CV
It’s 2025. You’ve celebrated dozens of career milestones, gained decades of wisdom, eavesdropped on your fair share of office gossip about Tina’s personal life and endured endless Teams meetings. You have achieved so much in your 5, no 10, sorry, 25 years… wait, how...







