When you hear the word “design”,  you often jump straight to aesthetics: beautiful logos, polished websites, sleek packaging. It's easy to assume that design’s primary role is to make things look aesthetically pleasing. But truly impactful design goes far deeper. It’s...

A clear and consistent visual identity is essential to the success of any thriving business. Your visual identity communicates your brand personality, sets you apart from competitors, makes your product or service recognisable, and establishes professionalism and...

We get it – when it comes to graphic design, it can sometimes seem like one of those things where you can cut corners. Your friend’s neighbour’s son might say he’s pretty nifty and offer to whip you up a logo in Powerpoint. Or you might be lured in by one of those...