/ Kerri Eckart

Kerri launched Focused Marketing in 2006. Prior to that she spent eight years working as a highly successful tender writer and marketing specialist in London and Sydney. Kerri’s ability to get inside the mind of a business has seen her win contracts with some of the largest companies in Australia. That’s because her processes are strategic, highly organised and distinctly ‘outside-the-box’. Kerri is a member of the Corporate Institute of Marketing and the Australian Marketing Institute and is better at relationship building than E-Harmony. She is also a wizard at rounding up creative and slightly eccentric marketing professionals, who she manages with a carrot shaped stick and a lot of encouragement. Kerri has a not so secret obsession with interior design and is super passionate about the environment.
Let the games begin… are you tender fit for the Olympics?

Let the games begin… are you tender fit for the Olympics?

Mar 24, 2025

In the lead up to the Brisbane 2032 Olympic and Paralympic Games, the Queensland Government committed to conducting a comprehensive 100-day infrastructure review. This review focused on ensuring that Queensland is delivering the right projects in the right places with...

The 3 biggest tender and bid mistakes

The 3 biggest tender and bid mistakes

Mar 20, 2024

There are several elements required to create a winning tender or bid. Possibly the most important is getting your ducks in a row. By that I mean ensuring you have robust processes in place to increase your chances of success. A system that ensures you are meeting all...

How to know if your tender submission is worthy of winning?

How to know if your tender submission is worthy of winning?

Mar 19, 2023

You’ve spent endless hours on your tender and with 24 hours until submission time, you believe you’ve given it all you’ve got. But have you? Take the time to sit down and read through your tender submission (yes, again!) whilst asking yourself these questions: Do you...