There’s usually a moment. You’re in a meeting, someone asks what you do and you find yourself… adjusting the answer slightly. Not because it’s wrong, but because what you say doesn’t quite match what your website says. Or your capability statement. Or your company...
You might be losing projects before you ever know you were considered If you lead a business in energy, construction, mining or professional services, this will likely feel familiar. You know your team can deliver. You have the technical capability, the experience and...
How to get more value from the marketing you are already doing For many B2B businesses, marketing often falls into the “too hard basket.” It feels like extra effort outside your day-to-day, so it gets pushed aside. Others simply don’t see it as important. However, I...
Communicating change: a practical guide for growing businesses Over the last few years, I’ve seen a few businesses growing rapidly or pivoting and, in some cases, I can’t help but think how much easier that journey could have been if they’d leaned into the benefits of...
When you hear the word “marketing,” do you picture flashy ads, catchy jingles, or TikTok influencers? If so, you’re not alone. In the B2B world, especially among industrial, engineering and professional services businesses, “marketing” can feel like a foreign...
If you’re starting to wonder whether your business needs a brand refresh, a complete rebrand, or a more strategic brand evolution, you’re not alone. Many businesses, particularly in business to business (B2B) companies, delay the branding conversation because it feels...
Many not for profit organisations and associations do incredible work but struggle to articulate exactly what that work is. They often assume people already know who they are and what they stand for because they advocate for their members or cause. But when it comes...
At Focused Marketing we’ve just moved into our new office space and one of the very first things we did was install our office door signage, brand decals, reception signage and our tagline on a bright yellow wall. Why? Because we wanted to feel at home. Because we...
Over the next two financial years, more than $100 billion in major projects are scheduled across Queensland. Roads, rail, water, defence, renewables, resources, ports, large-scale commercial and civil construction. Think hotels, stadiums, mines and airports. But it...
The end of the financial year is a perfect time to hit pause, reflect and reset your marketing strategy. As we approach the end of financial year, many organisations are shifting focus from delivery to planning, reviewing what worked (or perhaps didn’t…),...