Your Employee Value Proposition (EVP) is part of your brand story. Make it resonate with your people as strongly as it does with your clients. The job ad goes live. Someone reads it, then googles your business. They look at your website, scroll through LinkedIn and...
Securing opportunities for Brisbane 2032 You’ve got a leak, who do you call?Probably not the 'best' plumber in Brisbane. You call the one you've seen around, the one recommended on the local Facebook feed. The one with the branded vans…the one so and so from across...
Why human connection, emotion and authenticity really matter in the age of AI From a marketer’s perspective, AI can be a real time saver. It can help us write faster, brainstorm quicker and overcome one of the biggest hurdles content creators face - the blank page....
There’s usually a moment. You’re in a meeting, someone asks what you do and you find yourself… adjusting the answer slightly. Not because it’s wrong, but because what you say doesn’t quite match what your website says. Or your capability statement. Or your company...
You might be losing projects before you ever know you were considered If you lead a business in energy, construction, mining or professional services, this will likely feel familiar. You know your team can deliver. You have the technical capability, the experience and...
How to get more value from the marketing you are already doing For many B2B businesses, marketing often falls into the “too hard basket.” It feels like extra effort outside your day-to-day, so it gets pushed aside. Others simply don’t see it as important. However, I...
Communicating change: a practical guide for growing businesses Over the last few years, I’ve seen a few businesses growing rapidly or pivoting and, in some cases, I can’t help but think how much easier that journey could have been if they’d leaned into the benefits of...
When you hear the word “marketing,” do you picture flashy ads, catchy jingles, or TikTok influencers? If so, you’re not alone. In the B2B world, especially among industrial, engineering and professional services businesses, “marketing” can feel like a foreign...
If you’re starting to wonder whether your business needs a brand refresh, a complete rebrand, or a more strategic brand evolution, you’re not alone. Many businesses, particularly in business to business (B2B) companies, delay the branding conversation because it feels...
Many not for profit organisations and associations do incredible work but struggle to articulate exactly what that work is. They often assume people already know who they are and what they stand for because they advocate for their members or cause. But when it comes...