/ ARAMA
Strengthening both industry and online presence through strategic brand development and marketing.
Brand Strategy & Design
Website Messaging
Event Management
Graphic Design
Web Design & Development
Automated Customer Journey
Challenge
Inconsistent brand, resulting in a lack of awareness, member acquisition and retention.
The Australian Resident Accommodation Managers Association (ARAMA) serves as the peak industry membership body for Management and Letting Rights (MLR) in Australia.
Positioned as the voice for the Management Rights industry, ARAMA plays a pivotal role in influencing decisions that have a lasting impact on policy and legislation. Seeking to enhance their brand, increase new members and improve the member experience, they approached Focused Marketing with a desire for a more cohesive and strategic marketing approach.
Solution
Focused Marketing developed a comprehensive solution that included refining their visual identity and positioning, creating an automated multi-channel onboarding experience, and overarching marketing strategy.
This began by collaborating with the team during a brand workshop to explore ARAMA’s unique market positioning, followed by a series of customer journey mapping workshops to understand their members and their experience within the industry.
This process served as the foundation for updating ARAMA’s website content and digital channels, ensuring a cohesive and impactful experience aligned with their refined brand identity and objectives.
Results
Focused Marketing’s holistic approach has revitalised ARAMA’s brand and equipped them with essential tools and strategies for sustained success in their industry. They have experienced a significant increase in brand awareness and engagement, exceeding their expectations.
Months retained support and counting
%
Increase in annual event ticket sales in 2023
%
Average email open rate in the past 12 months
/ Testimonial
We started work with Focused Marketing to update our website over a year ago, and they are now an invaluable extension of our team. They oversee all our digital marketing, social media and graphic design – they are the keepers of our brand. Since working with Focused, they have helped us run our annual awards event, recreated, and improved all our collateral and communications. They constantly add value to our operations with new marketing initiatives and this has directly grown our followers and membership base.
Trevor Rawnsley
CEO | ARAMA
Make it happen
