/ CS Gas

Brand positioning to showcase growth and capability

Brand Strategy & Design Graphic Design Web Design & Development Copywriting Social Media Digital Marketing

Challenge

CS Gas’ brand positioning and messaging did not reflect their capability, quality and scale

CS Gas are qualified, technical specialists in upstream production solutions. They have grown into a signifcant player in the field with a solutions orientated team committed to a culture of safety and quality, however their brand positioning did not reflect this.

The CS Gas brand no longer reflected the turnkey offering or size of the company. Their website was quite simple but overall lacked a quality user experience, easy navigation, and didn’t reflect the company’s scope and capabilities as clearly as it should. Additionally, there were some inconsistencies in the messaging and the delivery of the content.

Solution

After conducting some customer and employee research and a brand workshop, we set about repositioning CS Gas to reflect their experience, quality and scale. The new messaging repositioned CS Gas to reflect the feedback, as a trusted and dependable brand to better represent their excellence in the field. We then developed a new website, updating the look, feel, and functionality and rewriting the content to create cleaner, sharper messaging.

The new messaging was implemented in an updated capability statement, professionally designed in line with updated brand guidelines. As a key part of the new website design, we also developed a video that showcased CS Gas’ workshop in Acacia Ridge. We also updated their social media branding, business cards, PowerPoint templates, case studies and other collateral to reflect the new positioning and polish.

Results

The refreshed messaging and collateral delivered on their brand promises and demonstrates how much they have grown in terms of delivering experience and scale to the market. This extends to the new values, that better reflect the organisation and will deliver increased financial outcomes. The website design brings enhanced engagement through improved user experience and clear call-to-actions, content and graphics.

We continue to work with CS Gas on a retainer basis, developing and rolling out marketing collateral, campaigns, social media and providing ongoing marketing support as required.