/ Downer Group
Streamlining complex tender submissions to support consistent, high-quality bids.
Bid Strategy Workshop
Tender Strategy Support
Project Management
Graphic Design
Copywriting
Desktop Publishing
Bid Library
Challenge
Downer Group employs more than 26,000 people and is one of Australia’s most successful and progressive infrastructure and services companies. In this context, winning tenders isn’t simply a goal. It’s an expectation.
The challenge was not capability, but consistency and efficiency. Downer manages a high volume of complex, large-scale tenders across multiple sectors, often under intense time pressure and with large bid teams contributing content. Tender documentation needed to clearly articulate Downer’s strengths, align diverse inputs into a single compelling narrative and maintain a professional, cohesive presentation across every submission.
Downer required support to strengthen bid strategy, clarify win themes and streamline the production of high-quality tender documents that could be delivered reliably at scale.
Solution
Focused Marketing initially embedded an experienced writer within the Downer team, working closely with bid managers and subject matter experts to shape content, messaging and strategy from the inside.
We developed a comprehensive suite of professionally designed Word templates, folders, slip cases and tab dividers, establishing a practical, easy-to-use system that improved both efficiency and presentation. Our team edited and refined content, authored executive summaries and ensured each submission clearly articulated why Downer was the best partner to deliver the project.
Building on this foundation, Focused Marketing delivered bid strategy workshops to help teams identify and articulate strong win themes at the outset of each tender. These workshops empowered bid teams with clearer strategic direction, stronger storytelling and greater confidence throughout the proposal process.
Our work has supported a wide range of major tenders and submissions, including projects such as Project EnergyConnect Transmission Line, Inland Rail, Canberra Light Rail, APLNG Origin, Shoalwater Bay Training Area Redevelopment, Bundaberg Substation, North-to-South (N2NS) projects, Origin tenders, ConocoPhillips collateral and multiple awards submissions.
Results
Focused Marketing has partnered with Downer since 2015, supporting tender activity over more than eight years across strategy, content and design.
With a robust bid library and streamlined templates now in place, Downer’s bid teams are better equipped to produce clear, persuasive and professionally presented submissions under tight deadlines. Our ongoing support continues to include strategic bid kick-offs, executive summaries, infographics, CVs and case studies, ensuring every proposal reflects Downer’s scale, capability and reputation for delivery.
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