/ EPEC Group

EPEC Group was founded in 2019, with the aim to help renewable energy generators connect to the grid. By providing a more comprehensive service than competitors, EPEC helps renewable energy generators overcome the high barriers and connect to the grid faster.

Initially EPEC approached our team with the need for a new logo, brand and online presence that would establish credibility and support sustained growth. Over time, this extended to effectively launching new services and products while scaling marketing efforts and targeting evolving audiences.

Ensuring core values and beliefs remain consistent across a rapidly expanding team can be challenging, and EPEC’s workforce grew by over 70% in five years.

Solution

We worked with EPEC to strengthen brand identity, foster community engagement and culture, and launch new products and services by developing an annual marketing and communications strategy.

We launched a new brand and an optimised website, establishing a memorable brand identity. Supported by a content and social media strategy, we engaged the target audience on timely industry topics to drive awareness and increase traffic to website and social channels.

Our team developed and managed targeted digital campaigns focused on solutions through key services and products, building community and new enquiries. Campaigns prioritised user experience across multiple channels by delivering timely content and information.

Acting as an internal marketing and communications department, our team has helped EPEC to foster corporate values, employment value proposition, recruitment and initiatives to promote a positive and collaborative work culture.