/ Greenplus Australia

Strengthening industry presence with a revamped brand identity and digital marketing.

Brand Strategy & Design

Copywriting

Event Management

Social Media

Graphic Design

Website Design & Development

Challenge

Establishing local presence in a the Australian market.

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GreenPlus’ high-tech smart farming solutions solve the biggest economic, environmental, and societal challenges associated with traditional produce production.

Operating since 1997, GreenPlus have seen wide success in the Korean market. With the launch of GreenPlus in Australia, the company required an uplift of their visual identity to promote a clear and consistent brand image in a new Australian market.

They also needed to establish their local presence within the horticultural industry and online.

Solution

Focused Marketing undertook a brand refresh that included a refresh of their visual identity. Their brand messaging also needed to be adapted to suit a local audience.

Their visual identity was modernised with a brighter, more refined colour palette, reworked logo, and fresh imagery and typography. We established new social channels and developed a new website, print collateral and exhibition stands to support their launch into Australia.

Before & After

Results

GreenPlus’ new brand was revealed at national horticulture conferences across Australia, with an aligned identity and messaging that clearly communicated their offering.

In addition, GreenPlus Australia won a pitch to their Korean subsidiary to implement the new brand identity globally. Over the last 12 months, we have achieved significant growth in brand awareness and engagement across various online platforms including LinkedIn.