/ Laing O’Rourke
Strategic bid support for high-priority infrastructure pursuits.
Bid Strategy Workshop
Tender Strategy
Project Management
Graphic Design
Copywriting
Desktop Publishing
Bid Library
Challenge
Laing O’Rourke is a global engineering and construction leader with a 150-year legacy, delivering complex infrastructure projects across Australia, the UK and the Middle East.
In Australia, a number of business-critical pursuits required intense focus, clear bid strategy and strong collaboration across large bid teams. With internal resources operating at capacity, Laing O’Rourke needed a partner who could integrate quickly, contribute strategically and support high-quality submissions under tight timeframes and commercial pressure.
Solution
Focused Marketing has partnered with Laing O’Rourke since 2014, providing embedded strategic bid support across priority pursuits.
Working closely with senior leaders and bid teams, we supported bid strategy development, facilitated win theme workshops and helped align cross-functional teams around a clear and persuasive narrative. Our support combined strategic leadership with hands-on delivery, including copywriting, design, desktop publishing and the development of a practical bid library to streamline future submissions.
Results
Focused Marketing has supported Laing O’Rourke for almost a decade, contributing to major pursuits including BHP Western Ridge Iron Ore, Western Range Iron Ore and the Inland Rail Border Project.
The partnership has strengthened bid strategy, improved team alignment and supported the delivery of cohesive, high-quality tender submissions for complex, high-stakes projects.
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