/ Losee Consulting
A fresh brand identity and website to strengthen credibility and support growth within the sustainability sector.
Brand Strategy & Design
Graphic Design
Web Design & Development
Copywriting
Marketing Assets
Challenge
Brand and digital presence no longer conveyed their growth.
Since 2013, Losee Consulting have guided their clients with strategic and technical advice on sustainability, climate change and environmental challenges.
The came to Focused Marketing with an outdated and under-performing website using a template due to expire and a tired visual identity. We seized the opportunity to refresh their look and feel. We were tasked with adding a modern, professional polish to their brand identity across all platforms and touchpoints.
Solution
We developed a new logo concept and visual identity, and worked with the team at Losee to implement this across social media, Word templates, a new capability statement and more. Our graphic designer uplifted and modernised the brand identity, with clean, functional typography and a nature-inspired colour palette drawing from the vibrant greens of foliage, ocean blues and earthy tones.
The digital team designed and built a new WordPress website that aligns with the refreshed brand and is easy for the team to manage in-house. Using a flexible, intuitive template, we ensured they could confidently update content like project case studies. A training session supported the handover.
To embed the new brand across the business, we ran a practical workshop covering the strategy, visual elements, and templates. This helped the team apply the brand consistently and with confidence.
Before & After
Results
Losee Consulting were clear in their business strategy, positioning and goals from the outset, they required our guidance however in developing a visual identity and website that truly articulated their experience and professionalism. The rebrand showcases Losee Consulting as a trusted authority in their industry and sets them up for continued success with a strong, professional and future-proof brand.
/ Testimonial
Refreshing our brand was overdue, and we entrusted the task to Focused Marketing. We had a great experience working with the team, including Caitlin, Bronnie, Kelsey and Casey. They were committed and invested in our project. Now we have a new brand, logo, website and collateral that we love. This will underpin our expanding work in sustainability consulting. Thanks team!
Scott Losee
Director | Losee Consulting
Make it happen
