by fmadmin | Feb 12, 2022
REBRAND | LOGO DESIGN | STYLE GUIDE | WEB DESIGN | COPYWRITING | GRAPHIC DESIGN | FACILITIES BRANDING | TEMPLATE DESIGN | MARKETING ASSETS
EPEC Group provide high voltage power engineering services to the renewable energy industry.
They approached Focused Marketing to undertake a brand refresh that would support their ambitious plans of growth within a space that is rapidly evolving.
There were issues with the original logo being ambiguous and potential misinterpretations as “C P C C” rather than “E P E C”.
To kickstart the process, Focused Marketing conducted a brand workshop to draw out the brand values and personality that would drive the brand development and marketing goals.
We developed several logo concepts and then rolled out the chosen brand across all touchpoints including a new website and collateral. Of the concepts that were presented, the client preferred the simplest and least abstract logo design, to distance itself from the original.
The radiant orange to yellow gradient used throughout the brand represents innovation, optimism and encapsulates their tagline of ‘connecting a brighter future’.
The new branding provides versatility across a variety of applications, from technical documents to company cars and everything in between.
EPEC’s new identity represents their promise of certainty while they provide innovative solutions within the renewable energy space. It is clear, consistent, and future-proof, giving them a professional edge to move forward and grow their business.
by fmadmin | Nov 12, 2021
REBRAND | LOGO DESIGN | STYLE GUIDE | WEB DESIGN | COPYWRITING | GRAPHIC DESIGN | MARKETING ASSETS
Founded in 2013, Losee Consulting guide their clients as they confront sustainability, climate change and environmental challenges. The team have profound knowledge in their industry and are trusted consultants with a track record of success.
Though the client had committed a great deal of time and effort to the content and upkeep of their old website, it used a WordPress template that was soon to be no longer supported and was becoming outdated. Since it needed an overhaul, they seized the opportunity to refresh their whole visual identity. Focused Marketing were tasked with adding a modern, professional polish to their brand image across all platforms and touch points.
Focused Marketing developed three logo concepts and worked with the team at Losee to implement their chosen logo and brand identity across social media, Word templates, a new capability statement and more.
The logo represents an “L” and “C” for Losee Consulting in an an abstract leaf formation, referring to their connection to the natural environment.
We uplifted and modernised the brand identity, with clean, functional typography and a nature-inspired colour palette drawing from the vibrant greens of foliage, ocean blues and earthy tones.
Losee Consulting were clear in their business strategy, positioning and goals from the outset, they required our guidance however in developing a visual identity and website that truly articulated their experience and professionalism.
The rebrand asserts Losee Consulting as a trusted authority in their industry, and sets them up for continued success with a strong, professional and future-proof brand.
by fmadmin | Apr 13, 2021
Logo Design | Style Guide | Strategy | Website Design and Development | Copywriting | Business Cards
WorkHaven is an organisation that implements domestic and family violence (DFV) programs in workplaces to create a culture of zero tolerance towards DFV. WorkHaven’s programs equip victims with the skills to transition out of the DFV environment, and ensure they are receiving adequate support at work.
Focused Marketing was tasked with implementing a complete brand refresh including a style guide and new website.
The brand needed to reflect the sensitive nature of their work whilst asserting Workhaven’s expertise and professionalism in the field. DFV can affect anyone, so it was critical that the brand did not make any particular individual or workplace feel excluded. It needed to exude warmth and support bolstered by expertise, data and experience.
A new colour palette was developed featuring bold colours to represent strength and survival, accented by soft, pastel colours to highlight WorkHaven’s caring, sensitive nature. The fonts and logos chosen featured soft, rounded elements to promote feelings of community and support. Each design element was selected with the brand’s mission in mind.
We delivered a new website guided by the newly developed brand. The colour palette gives the website a striking first impression without being too loud or confronting. The website features images of the shoes of different types of workers including high heels, steel-cap boots, dress shoes, hospital shoes and the like. These images were selected to demonstrate the importance of implementing DFV policies across all types of workplace; regardless of industry. The use of feet exclusive of faces or other defining features meant that no specific type of individual is not represented in the imagery.
The fresh, clean look and feel of the website delivers WorkHaven’s professionalism and expertise, accented by the soft pastels, gentle typography and rounded brand elements to bring through feelings of warmth and inclusiveness.
by fmadmin | Mar 13, 2021
PROJECT MANAGEMENT | TENDERS | GRAPHIC DESIGN | DESKTOP PUBLISHING
ASM Global is a venue and event management company based in LA, specialising in managing stadiums, convention centres, theatres, and unique venues all around the world.
Focused Marketing was engaged to help ASM Global deliver professional and well designed responses for tender submissions.
Focused Marketing developed a look and feel for the tender documents, including a Word template, executive summary document style, folders, slip cases, infographics and general desktop publishing. Final files were supplied in a tender compliant format.
ASM Global loved working with the Focused Marketing team and were thrilled with the designs. The final submission was cohesive, functional and visually appealing, greatly bolstering their chance of success in the bid process.
by fmadmin | Feb 12, 2021
REBRAND | LOGO DESIGN | STYLE GUIDE | COPYWRITING | WEBSITE DESIGN & DEVELOPMENT | GRAPHIC DESIGN | STRATEGY | SOCIAL MEDIA | DIGITAL ADVERTISING
Created by a qualified coach, Fresh Start For Me offers online programs to guide people going through a divorce or separation. The 10-week long program offers support and motivation through these challenging times and empowers participants to carve out an even greater life than before.
The existing logo and branding was inconsistent and lacking in polish, and detracted from the credibility, legitimacy and expertise of the program.
Focused Marketing developed four logo concepts for the client’s consideration. The client preferred the concept most similar to the original logo, representing a sunrise over the hills and green leaves – symbols of growth, hope and new beginnings. We pared back the colour palette to use more calming shades of green and blue.
We created a style guide and applied the new logo across all of the program documentation. We developed a beautiful and functional new website, writing all of the copy as well.
The new website went live and the client began rolling out the new branding across their social media. The Fresh Start For Me brand now presents as a professional service, and the program is preparing for big things in the coming months – watch this space!
If you or someone you know may benefit from the program, you can learn more here.
