/ Losee Consulting
A refreshed brand and website that evolved into a long term partnership delivering strategic marketing to support sustained growth.
Brand Strategy & Design
Graphic Design
Web Design & Development
Copywriting
Marketing Assets
Challenge
As Losee Consulting continued to grow, their brand and digital presence no longer reflected the scale, credibility or ambition of the business.
Since 2013, Losee Consulting have supported organisations with strategic and technical advice on sustainability, climate change and environmental challenges. By 2021, their website was outdated, under-performing and built on a template due to expire, with a visual identity that no longer represented their expertise.
They came to Focused Marketing initially for a brand refresh and new website, which evolved into a long term partnership. In 2025, this developed into a retained engagement, underpinned by a strategic workshop that shaped a detailed marketing strategy and identified clear opportunities for growth through 2026.
Solution
We developed a new logo concept and visual identity in 2021 and worked with the team at Losee to implement this across social media, Word templates, a new capability statement and more. Our graphic designer uplifted and modernised the brand identity, with clean, functional typography and a nature-inspired colour palette drawing from the vibrant greens of foliage, ocean blues and earthy tones. A tailored training session ensured a smooth and confident handover to use the new brand.
Our digital team designed and built a new WordPress website aligned to the refreshed brand, creating a flexible and intuitive platform. Alongside ongoing SEO maintenance and website development, we continue to support increased online visibility and performance.
As the partnership evolved, we delivered a strategic workshop in 2025 to define a long term marketing approach. This now underpins a content marketing strategy and ongoing retained support, building brand awareness and driving consistent growth across digital channels.
Before & After
Results
Losee Consulting had a clear vision for their business, positioning and goals, and partnered with us to translate this into a brand and digital presence that truly reflects their expertise and professionalism. What began as a brand refresh and website build has since developed into a long term partnership, with Focused Marketing acting as their outsourced marketing team.
The refreshed brand provides a strong, credible and flexible foundation, while the marketing strategy we developed now guides ongoing activity across digital channels. Together, this supports sustained growth and positions Losee Consulting as a trusted authority, well equipped for continued success.
/ Testimonial
Refreshing our brand was overdue, and we entrusted the task to Focused Marketing. We had a great experience working with the team, including Caitlin, Bronnie, Kelsey and Casey. They were committed and invested in our project. Now we have a new brand, logo, website and collateral that we love. This will underpin our expanding work in sustainability consulting. Thanks team!
Scott Losee
Director | Losee Consulting
Make it happen
