/ Losee Consulting
A brand refresh that grew into a long-term partnership, helping Losee Consulting build the marketing foundations, visibility and confidence to support the next stage of their business.
Brand identity & design
Marketing strategy
Website design & development
SEO & AI search
Content marketing
Graphic design
Capability & sales collateral
Digital marketing
Ongoing marketing support
Challenge
As Losee Consulting continued to grow, like many specialist B2B organisations, they had exceptional expertise but limited time to consistently communicate it to the market.
When Losee Consulting first approached Focused Marketing in 2021, they weren’t looking to reinvent who they were. They had built a highly respected sustainability consultancy with deep technical expertise and a strong reputation. The challenge was that their brand no longer reflected the quality of the business they had become.
Their logo felt tired and their website had been built in-house on a WordPress template that was no longer supported. They needed a professional brand that matched the calibre of their work and gave the team confidence to present the business consistently.
As the business continued to grow, the internal team were becoming increasingly stretched. The Office Manager was balancing marketing alongside the day-to-day running of the business, while the Founder and Director remained heavily involved in business development, proposals and driving new opportunities. Like many specialist B2B organisations, they had exceptional expertise but limited time to consistently communicate it to the market.
Our partnership
We started by refreshing the brand, developing a modern visual identity and building a new WordPress website that better reflected the quality and professionalism of the business. Alongside the website, we created practical brand tools, templates and marketing assets before training the team to confidently manage the brand internally.
Over the following few years, our role naturally expanded. Whether it was SEO, new website pages, office signage, capability statements, event collateral or strategic advice, we became the team they could rely on whenever a new challenge or opportunity arose.
By 2025, it was clear the business needed more than individual marketing projects. Together, we facilitated a strategic workshop to unpack where the business wanted to go, who it wanted to reach and what marketing needed to achieve over the next three years.
That workshop became a practical roadmap, shifting marketing from reactive activity to a purposeful growth strategy. Today, we work alongside the team every week, helping prioritise initiatives, solve problems, build authority and consistently move the business towards its long-term goals.
Before & After
The impact
The biggest outcome hasn’t been the refreshed brand or the new website. These days it’s the confidence and connections that come from having a clear strategy delivered consistently.
Over the past year, we’ve helped Losee Consulting steadily build trust, authority and visibility through a calendar of strategic content, thought leadership and digital marketing. By regularly publishing valuable insights that showcase their expertise and target the right keywords, we’ve strengthened their organic search performance and increased their visibility across both Google and AI search.
Their digital presence is aligned to their unique value, reflecting the depth of knowledge and experience within their business. They’re easier to find, better understood by prospective clients and increasingly recognised as trusted experts in their field.
This has contributed to stronger engagement, new enquiries in priority service areas, speaking opportunities and greater confidence when competing for tenders.
We’ve also helped create marketing systems that continue delivering value. The business now benefits from cadence, stronger internal capability and an experienced growth partner providing strategic support whenever it’s needed.
For us, that’s what success looks like. Not simply delivering campaigns, but building lasting foundations that continue to create opportunities, strengthen trust and support sustainable business growth.
/ Testimonial
Focused Marketing has become a trusted extension of our team. As a growing business, it can be difficult to find the time to focus on marketing while ensuring you’re making decisions that support long-term growth. Their team took the time to understand our business, our goals and where we wanted to grow, providing strategic guidance that has given us confidence in our marketing direction. They are approachable, responsive and genuinely invested in our success.
Since refreshing our strategy, brand and digital presence, we’ve strengthened our professional profile, increased our visibility and generated new enquiries in key service areas such as climate reporting. We feel heard, supported and very well represented, and greatly value our ongoing partnership with the Focused Marketing team.
Scott Losee
Director | Losee Consulting
Make it happen
