/ Tetra Tech International Development
Establishing their marketing and bid processes to drive awareness and growth.
Bid strategy workshop
Project management
Design
Copywriting
Bid library
Challenge
With 30,000 employees globally, Tetra Tech International Development work to support thriving people, thriving communities, and a thriving planet.
Since 2020 Focused Marketing have been engaged to support their brand transition from Coffey to Tetra Tech across Asia Pacific and drive the overall marketing direction and bids processes. In 2021 they extended our remit to include content production and digital marketing, to showcase high profile government investments, assist in attracting talent and elevate the brand perception and recognition.
Solution
Focused Marketing work hand in hand with Tetra Tech, mentoring and supporting their teams to develop opportunity for the business and honing the marketing and bid skills of the leadership team, in addition to providing hands-on marketing and bid support.
We support Tetra Tech with the ongoing brand transition and brand recognition through campaigns and digital marketing services. We produce all Asia Pacific content for social media, covering touch points across recruitment, employee engagement, and thought leadership. Formats have included blog posts, short-form and long-form video, carousels and image-based posts.
As part of our ongoing work, we have developed a communications community of practice with all of the programs, with the marketing manager in each program being the conduit. We always adhere to the strict communication protocols that are connected to their Government funded projects.
Results
Since initial engagement, our portfolio of work with Tetra Tech has grown substantially. Their marketing and bid processes have become more robust and streamlined. We have driven major wins in the bids and tenders space and a significant improvement in brand recognition since their 2020 rebrand.
Through digital marketing, thought leadership pieces have asserted Tetra Tech employees as a trusted authority within a competitive industry, enabling industry connections and the procurement of new work.
Our content has received positive feedback from stakeholders across the business and created organic reach through shareable pieces. Regular updates through LinkedIn and Facebook have ensured Tetra Tech remain top of mind within their professional networks, providing an avenue for passionate and highly skilled employees to share their work. This has also assisted with raising awareness for the launching of new business units.
Make it happen
