/ Brand, marketing & communications strategy
Our strategic services are designed to help you build a strong, cohesive brand that resonates with your target audience.
Define your success with a tailored marketing and communications strategy
There’s no one-size-fits-all approach to marketing and communications. Every business is different, so your strategy should be too. That’s why we take a strategic, collaborative approach, working closely with you to align your brand, messaging and culture.
We help define a clear brand identity and develop practical, results-driven marketing strategies. These strategies are designed not only to attract and retain your target audience but also to enhance your clients’ experience, boost internal alignment and drive sustainable growth across all touchpoints.
By tailoring your strategy to your goals, we ensure your efforts are focused, consistent and impactful across every platform.
What problem are you solving?
Define and position your brand for long-term success
Strong brands don’t just attract customers, they create lasting connections. Our process starts with discovery through workshops, research and audits to ensure your strategy is informed, focused and achievable. We then develop practical marketing plans and brand strategies, with actionable initiatives, realistic budgets and timelines, helping you move forward with confidence, connecting with your audience through a strong, consistent presence.
We collaborate with SMEs, NFPs and larger organisations to create and deliver successful strategies. Our approach aligns marketing, communications, branding, people and culture to ensure clarity, cohesion and impactful results.
Whether you’re re-defining your brand identity, building a foundation for growth or wanting to inspire a stronger team culture, we can craft the strategy to make it happen.
Brand strategy
Define a clear purpose, mission, and vision. Build a strong brand identity and establish core values.
Integrated marketing communication
Establish consistent and captivating key messages that represent your brand identity cohesively across all audience touchpoints.
Internal communications, events & activities
Foster stronger employee relationships, instil your brand values, and build a sense of community.
Identify a high-yielding target audience
Gather insights that drive smarter decision making and guide future marketing investments.
Marketing plan & campaign development
Captivate audiences with strategic communications tailored to your business goals.
Define employee value propositions
Attract talent and promote positive company culture.
Targeted platform strategy
Identify the most effective platforms to reach the right people and tailor strategies for each.
Communication strategy
Establish consistent key messages for company-wide use to reach goals.
Audience & competitor analysis
Understand your position in the market, who your target audience is, and why it matters to your marketing strategy.
What do our clients say?
My business partner and I engaged Focused Marketing when we were launching our new venture. They assisted us with everything we required including branding, website design and a change communications strategy. This allowed us to focus on servicing our clients and other areas of our business transition through this busy time. We have been thrilled with their work and continue to receive positive feedback from our clients and industry contacts. As a result we have engaged the Focused team to assist with content and social media strategy on an ongoing basis.
We have been a long term client of Focused and the team could not be more incredible. They have assisted us with numerous projects across all their services and every interaction has been professional with a fantastic product delivered. Thanks!
As a growing education and training consultancy, we understand the importance of reliable and insightful partnerships, and Focused Marketing truly exemplifies this. Working with Kerry, Caitlin, and the whole team has been transformative for us at The Queensland Institute. They consistently provide prompt and thoughtful responses, strategic insights tailored to our field, and creative design solutions that elevate our brand. Beyond that, they are always eager to connect us with broader networks and new opportunities, which adds exceptional value to our collaboration. Focused Marketing understands the unique needs of small businesses, offering a personal touch that makes us feel fully supported and understood. We couldn’t recommend them more highly to any organization looking for a talented team genuinely committed to helping you succeed.
I just wanted to acknowledge the team for the hard work done for us. We particularly wanted to thank Cait and Jess. They’ve been incredibly wonderful, supportive and presented such beautiful work. We are an evolving organisation with perceptions of an unfunded community business changed immeasurably because of their work and that of the team!
As a small business, we wanted to grow and express our identity to establish ourselves within our industry. To do this, we realised we needed to market ourselves. We reached out to the Focused Marketing team, and they understood our vision and worked with us to launch our rebranded company. We continually receive positive feedback on the work we did with Focused. We highly recommend Kerri, Caitlin and the Focused team.
If you fail to plan, you are planning to fail.
Benjamin Franklin
Founding Father of the United States
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