With over 50 years of collective experience, finance experts Rohan Reibelt and Stephen Dionysius approached Focused Marketing ready to branch out and start a business they could call their own.

The as-yet unnamed business would leverage Rohan and Stephen’s wealth of knowledge spanning all areas of finance. Throughout their individual careers, Rohan and Stephen had helped hundreds of happy customers acquire property, refinance, and restructure debt portfolios – simplifying what is often an arduous and stressful process.

Rohan and Stephen didn’t want to conform to the stuffy, ultra-corporate image many associate with finance businesses. They needed a bold brand identity to capture their down-to-earth energy and resolute passion for connecting their clients with the best loan possible.

Focused Marketing started with an in-depth brand discovery workshop to truly get to know the business. We workshopped several names with Stephen and Rohan, and chose a merging of their first names: Venro.

Venro’s brand identity was inspired by punchy red, black and white designs and geometric shapes and patterns. The logo features bouncing
rounded lines that represent a stylisation of the letters “v” and “r” for Venro, which also form the brand pattern.

We developed every aspect of the brand ahead of its impending launch. This included workshopping the key messaging, copywriting, designing the website, facilitating a photo shoot, assisting with setting up a Google business account, setting up social channels, creating business cards and templates, and ensuring that all touchpoints were consistently branded when the business was ready to go live.

EPEC Group provide high voltage power engineering services to the renewable energy industry.

They approached Focused Marketing to undertake a brand refresh that would support their ambitious plans of growth within a space that is rapidly evolving.

There were issues with the original logo being ambiguous and potential misinterpretations as “C P C C” rather than “E P E C”.

To kickstart the process, Focused Marketing conducted a brand workshop to draw out the brand values and personality that would drive the brand development and marketing goals.

We developed several logo concepts and then rolled out the chosen brand across all touchpoints including a new website and collateral. Of the concepts that were presented, the client preferred the simplest and least abstract logo design, to distance itself from the original.

The radiant orange to yellow gradient used throughout the brand represents innovation, optimism and encapsulates their tagline of ‘connecting a brighter future’.