/ Business plus numbers
Relaunching Business Plus Numbers with a strategic, search-optimised website, designed to support long-term business growth.
Brand Workshop
Brand Positioning
Website Design & Development
Website Copywriting
SEO
Challenge
After ineffective website and marketing investments, Business Plus Numbers needed a clear strategy, stronger credibility and a website reflecting its expertise and growth.
Before engaging Focused Marketing, founder and director Andrew Holmes had invested in several marketing providers but struggled to see meaningful results. He was constantly pulled in different directions, leaving the brand without a clear strategy or consistent positioning, eventually questioning whether his marketing investment was delivering any real value.
Business Plus Numbers’ (B+N) had a single-page website that focused on industry problems and failed to reflect the expertise, business maturity or quality of service provided. While the outdated design made the business appear smaller and less established than Andrew envisioned.
Andrew wanted to ensure B+N are seen as a trusted adviser rather than just a once-a-year accounting service. He also wanted to build credibility, increase enquiries and create a stronger foundation for long-term growth through SEO and content marketing.
He needed a team that would take the time to understand his business before recommending a solution. Our workshop approach gave him the confidence that was missing from the previous marketing providers he’d worked with.
Solution
Focused Marketing conducted an in-depth brand and website workshop to gain a thorough understanding of the business, its services, long-term goals and ideal clients. This process revealed B+N key differentiators, highlighting its collaborative approach, proactive advice and commitment to building long-term client relationships.
Using these insights, we:
- Refined the brand positioning
- Rewrote the website content to clearly communicate the value proposition
- Simplified and structured messaging around the needs of business owners
- Replaced generic accounting language with clear, practical messaging that reflected Andrew’s approach and brand voice
Our digital team redesigned and rebuilt the website in WordPress with a streamlined structure, creating a scalable platform that supports ongoing SEO and thought leadership.
To complete the transformation, we refreshed the brand identity, introduced new supporting brand assets and optimised core site pages to improve online visibility, creating a website designed to grow with the business.
Results
Business Plus Numbers now has a professional, search-ready website that accurately reflects its expertise, values and personalised approach to supporting Australian businesses.
Built on a scalable WordPress platform, the new website reflects the business’s growth and maturity, expanding beyond a single-page site to include a dedicated services page, expert insights, industry news and career opportunities – creating a more functional platform for the business while delivering a better experience for visitors.
Now in its early day since the launch, the site reach is growing organically with the support of the newly established LinkedIn page.
Follow B+N to find financial support today and stay tuned to their journey with Focused Marketing.
Make it happen
