/ LWARE

New brand identity, website and marketing strategy for a software and technology firm

Marketing Strategy

Brand Identity

Website Refresh

Digital Marketing

Campaign Management

Video production

Social Media

Challenge

To position LWARE as a leading software and technology firm for bespoke technology solutions

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LWARE (formerly known as LW Tech) are a technology firm based in Queensland, Australia. They provide bespoke technology solutions that streamline project management in the infrastructure and construction sectors.

Focused Marketing were challenged with driving awareness and new enquiries for LWARE’s Logic+ and SMART technology solutions.

Two stacks of business cards for LWare. One stack showing the front design and the second showing the back design.

Brochure design for Lware Smart showing inside spread and cover design

Computer monitor showing LWare's website with 4 floating screen designs extending to the left

Solution

Focused Marketing collaborated closely with key stakeholders at LWARE to shape a comprehensive marketing strategy, centred around three core priorities: customer market research, brand repositioning and targeted product marketing.

A key recommendation was to develop a distinctive and consistent brand identity, one that could be integrated into every product name and solution to strengthen brand recognition. This led to the renaming of the business to a bold, single-word brand: LWARE. The new name was designed to support future growth, global expansion and the development of new products, technologies and licensing opportunities.

Before & After

Results

A new name and brand identity, website and strategic product marketing campaigns over an 18 month period resulted in a significant increase in brand awareness, engagement and new enquiries.