/ SOUTHERN CROSS SPACE
Elevating Southern Cross Space’s brand and online presence to reflect its mission and market impact
Graphic Design
Website Design & Development
Copywriting
Marketing Assets
Social Media Content
Merchandise Design & Procurement
Exhibition Design
Challenge
Establishing a digital presence that captured the significant value proposition to government, defence and emerging space clients.
Southern Cross Space required a digital presence that clearly articulated its capabilities, value and purpose. Their existing website lacked clarity, emotional connection and failed to reflect their strategic importance to government, defence and emerging space economies. As a growing startup, they also needed cost-effective, ongoing marketing support without the overhead of a full-time team.
Solution
We began with a full website re-development, reshaping how SCS communicated its mission and services, anchored by their core belief; “Everyone has a place in space.”
Following the successful launch, we placed SCS on our Accelerate retainer package, giving them flexible access to a full-service marketing team, embedding our team into Southern Cross Space with the dedication of an internal team.
Our services covered brand building, social content, PR, graphic design, templates, presentations, ongoing website maintenance, exhibition design and more.
Results
Southern Cross Space now presents a confident, credible digital identity aligned with its ambitious mission. Since the website launch, website traffic has seen a 61% increase in organic search traffic, a 57% increase in organic social media traffic and a 55% increase in referral-based traffic.
Within 3 months of social media strategy implementation, LinkedIn saw an 87% increase in reactions, 550% growth in comments and the company has only increased their credibility with clients since.
Stakeholder feedback has been overwhelmingly positive, reinforcing SCS’s position as a serious player in the Australian space sector.
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Increase in organic website traffic
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Increase in social media reactions
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Growth in social media impressions
/ Testimonial
When we set out to completely redesign our website, we needed a partner who could help us clearly communicate not just what we do but WHY we do it. Focused Marketing helped us articulate our deeper value proposition – something that truly set us apart. We officially launched our new site in January 2025, and it has already made a measurable impact, particularly with government and commercial stakeholders. We also partnered with Focused Marketing to develop our LinkedIn presence, which is central to our communication strategy. They’ve helped us track and grow our engagement, reach and the quality of our network.
Focused Marketing have become embedded in our business, feeling more like an internal team member. They’re responsive, thoughtful and proactive – and as our business evolves, so does their understanding and support. Since working with them, we’ve gone from having an amateur-looking digital presence to one that stands confidently alongside major players in the space industry. I’d confidently recommend Focused Marketing to any organisation.
Peter Kinne
CEO | Southern Cross Space
Make it happen
